Amy Birchall

Senior Associate

Amy Birchall is a Senior Associate at Volans, formerly Interim Managing Director and Director of Client Services.

Her diverse background in health sciences, strategic consulting, brand building, experiential marketing, advertising, sustainability and entrepreneurship brings a wealth of insight and experience to Volans’ mission of helping drive Breakthrough change.

She has 18+ years experience working with corporate and mid-level management teams in North America, Europe and Asia Pacific with clients such as Allianz, Brown-Forman Beverages Worldwide, Canadian North Airlines, Coca-Cola, Cadbury, HP, Interface, Johnson & Johnson, Procter & Gamble, Molson Coors International, NFL Canada, Quaker Oats-PepsiCo Ltd., Toronto Argonauts Football Club,  Ontario Lottery and Gaming, Reebok/Adidas, Rogers Telecommunications, Schering Canada and SABMiller.

Over the past 8 years, Amy has also worked on the ground with innovators and entrepreneurs in Asia, Europe and North America helping them scale their business operations; worked with supporting agencies including UnLtd, Ashoka; and not-for profits, developing a range of cross-sectoral partnerships and experiential engagements.  She continues to be actively involved in mentoring and delivering workshops for social entrepreneurs and business professionals.

Amy thrives on bringing different groups of people together to co-create solutions fit for the 21st century and to generate “AH-HA!” moments around new possibilities. This involves working with global businesses, entrepreneurs, key influencers and government leaders, helping them prepare for a future where innovation is a critical competitive advantage and talent the most valuable asset.

She provides advisory support to management teams and builds global experiential leadership development programmes for corporates focused on future-proofing and brokering cross-sectoral partnerships between corporates and leading innovators.

Amy also speaks at events on entrepreneurship/intrapraneurshipBreakthrough CapitalismFuture Leadership, the Power of Zero and contributes to Volans’ reports and editorials: see here

Amy has an Honours degree in Kinesiology Science and Biology, a post-graduate in Business and Sport Marketing, and completed the Global Institute for Tomorrow Leadership Programme in Hong Kong.  She continues to have a great fascination with human physiology and the impacts our 21st society has on it.  Specific areas of interest include movement through the arts, new technologies related to consumer health, understanding food as energy –  where it comes from, its impact on us and the environment, exploring what nature provides us, and how we can sustain ourselves.

In her spare time, Amy can be found playing on the water, hiking through forests with her family, exploring villages around the globe or putting her dusty dance shoes on.


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