The third in our current series for Fast Company, this article looks at how business must reframe carbon from being seen as purely a risk (via emissions) to something which is fundamental to building a new, sustainable economy. It’s not the carbon that’s the problem, it’s how we use it. This mindset is central to our continued Carbon Productivity work. Please do get in touch if you would like to find out more.
The article builds on the work of people like Bill McDonough, and the participants of roundtable discussions we held throughout 2017. Most importantly it pulls from the thoughts of over 40 leading entrepreneurs and thought-leaders we have interviewed over the last 18 months. Their thought on Carbon Productivity are sewn together in the below video which accompanied the article.