Lorraine Smith

Associate Director

Lorraine has been an Associate Director at Volans since 2016, helping craft reports, articles and event agendas, as well facilitating session with senior business leaders. She applies her systems thinking expertise across all Volans’ inquiries. As co-lead on the New Carbon Economy inquiry she has been instrumental in framing the opportunity to reverse global warming, not just mitigate it; to shift from a reduce/slow down paradigm to one that embraces the positive possibilities of accelerating in a better direction. She keeps the team focused on the ultimate goal of helping business reach its full potential within a thriving society, within a healthy biosphere.

Since 2004 she has collaborated with over 100 global corporations across many sectors, regions, and cultures. She has held senior positions at SustainAbility, and at Canadian Business for Social Responsibility, where she currently sits on the Board. She is also on the Review Counsel of the Future Fit Business Benchmark and Fibria‘s Sustainable Advisory Committee.

Lorraine’s Superpower: Relentlessness

Q. Why do you do what you do?
A. I believe we are only beginning to scratch the surface of our potential as people, as societies, as living parts of a wider web. I’d love to see us get closer to being our best.

Q. What does Volans say to you?
A. “Volans” says “flying fish”, which evokes a creature that has the ability to breathe and thrive at a range of depths and altitudes, to soar and to dive, to be part of a group while being unique, to move swiftly and to flow with prevailing currents.

Q. When are you most fulfilled?
A. When I’m having a long conversation with a diverse handful of people who enjoy going into the interconnectedness of it all.

Q. If you could solve one global problem for everyone, what would it be?
A. Embed systems thinking – both the scholarly version and living, breathing applications of it – into all levels of public education.