Charlene Cranny

Marketing and Communications Lead

Charlene has worked in purpose-led communications for 20 years. Before joining Volans in February 2021 Charlene specialised in sustainable finance and sustainable economy issues over 7+ years as communications and campaigns director at the UK Sustainable Investment and Finance Association.

As well as educating industry on sustainable market trends, EU and UK policy and best practice, Charlene directed an annual national campaign for the general public called Good Money Week. Popular campaigns include ‘Who Fund the World?’, ‘Mention the Pension’ and ‘Clean Slate, Green Slate’. 

In her spare time, Charlene runs an educational project Economy of Good where she simplifies ethical finance for regular people while advocating for climate action, women’s wealth, the power of pensions and seeing more sustainable options for our finances. She also helps to assess Good With Money’s Good Egg Mark and has recently started working on a film documenting the finance industry transition to ‘net zero’.

 

Charlene’s Superpower: Listening

Q. What brought you here?
A. A team that has big hairy audacious goals for a safer, healthier and fairer future for all. Everything is possible and it is incredibly exciting.

Q. How did you wake up to the change agenda?
A. Almost 20 years ago I wrote a newsletter for a children’s music charity. Volunteers played classical instruments for schools in deprived areas which tended to be old coal mining communities in the South East of England. I saw saddening poverty where children were often gifted clothes or shoes by teachers. I set off to learn more about entrenched inequality and the harmful socio-economic policies at play. And became committed to unravelling them by bringing them to light.

Q. When are you most fulfilled?
A. When unplugged and simply being in untouched nature (as far as that is possible) surrounded by forest, lakes, hills, friends and family. Ahhh.

Q. Where is your centre of gravity: past, present or future?
A. The future. As much as I enjoy the relief of experiencing the moment, and try to stay there as often as possible, I am still anxiously drawn towards the future and how I must help to make it cleaner, greener and kinder.