Richard Johnson

Breakthrough Agent

Whilst studying Business at university Richard began looking for a career that would allow him to encourage the creative and innovative potential of business in a way that wasn’t at odds with creating the world he wanted to live in –  In 2013 that led him to Volans.

What excites Richard professionally? When the best way of doing business (in and for the world) becomes the most popular way of doing business – and when the best way isn’t good enough, joy comes from seeing emergent players, with better alternatives, disrupting the market.

“This is when it feels like capitalism is working” says the ever-optimistic Richard, “as part of Project Breakthrough we are exploring and showcasing how radically better ways of doing things are winning”.

As a member of a small, dynamic team Richard is relied upon to be endlessly curious about the fast-moving sustainable development agenda and technological landscape. He has lead on designing and managing our showcase of breakthrough entrepreneurs and innovators for the Project Breakthrough website; Volans’ collaboration with the UN Global Compact. In this role he has had the privilege of interviewing some of the most ambitious corporate CEOs and startup founders in the world.

Building on Volans’ research on Breakthrough Business Models, Richard has run workshops on how business models can transform industries for the better with startups from the Clean + Cool Mission and UNLEASH.

Richard was a core member of the B Lab UK team that launched the B Corporation movement in the UK – incubated within Volans in 2015 –  helping to create a flourishing community of companies using business as force for good. He remains a passionate advocate of the movement, and is also responsible for ensuring Volans keep their B Corp certification and best for the world status.

Eating and cooking are two of Richard’s strongest motivations for trying to help sustain human life on this planet. They are also two of his most immediate reminders of how unsustainable our current global system is. Outside of work you’ll likely find Richard doing yoga (his yin) or playing football (his yang). Otherwise he’ll be found in a pleasant part of North East London condemning the rate of gentrification in the area between bites of some scrummy, gentrifi-tastic market food.


Twitter @VolansRich



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