The 6 Ways Business Leaders Talk About Sustainability

by John Elkington 20 October 2017

The ‘framing’ work of George Lakoff has had a huge impact on my thinking about how best to present the sustainability agenda to business people – though I’m still trying to make sense of it all. Way back in the late 1960s, when studying sociology, the same was true of the work of the truly inspirational Erving Goffman. To test where I have got to, I wrote a column for the Harvard Business Review.


@volansjohn:Black Friday gift for White House. Watch Earth breathe - and warm. Nasa timelapse paints 'most complete picture of……
@volanssam:Making money while doing good goes mainstream - ​ via @raconteur @volansjohn @OLIVERBALCH
@volansjohn:Thanks to @OLIVERBALCH for quoting me in The Times/Raconteur 'Responsible Business' supplement today,…'


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