HBR: The 6 Ways Business Leaders Talk About Sustainability

by John Elkington 20 October 2017

The ‘framing’ work of George Lakoff has had a huge impact on my thinking about how best to present the sustainability agenda to business people – though I’m still trying to make sense of it all. Way back in the late 1960s, when studying sociology, the same was true of the work of the truly inspirational Erving Goffman. To test where I have got to, I wrote a column for the Harvard Business Review.


@volansjohn:I remember going to a pencil factory on the US West Coast, when I was part of Earth Day 1990 International Board, a……
@volanssam:Plastic ban isn't enough so let's take another look at personal carbon accounts… via @ConversationUK
@volansjohn:Seems an unconscionably long timescale, given the nature and scale of the ongoing plasticisation of the planet. Coc……


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