HBR: The 6 Ways Business Leaders Talk About Sustainability

by John Elkington 20 October 2017

The ‘framing’ work of George Lakoff has had a huge impact on my thinking about how best to present the sustainability agenda to business people – though I’m still trying to make sense of it all. Way back in the late 1960s, when studying sociology, the same was true of the work of the truly inspirational Erving Goffman. To test where I have got to, I wrote a column for the Harvard Business Review.


@volansjohn:Having fought a legal battle against McDonald's back in the day, and won, and as a 40-year vegetarian, they're not……
@volansjohn:'Socially Responsible' Investors Reassess Facebook Ownership | Top News | US News…


Our latest breakthroughs, in your inbox every month

Please leave this field empty.

Growing the Business of Tomorrow

Visit Project Breakthrough, exploring the mindsets, business models and technologies needed to deliver the Global Goals.