HBR: The 6 Ways Business Leaders Talk About Sustainability

by John Elkington 20 October 2017

The ‘framing’ work of George Lakoff has had a huge impact on my thinking about how best to present the sustainability agenda to business people – though I’m still trying to make sense of it all. Way back in the late 1960s, when studying sociology, the same was true of the work of the truly inspirational Erving Goffman. To test where I have got to, I wrote a column for the Harvard Business Review.


@volansjohn:Highly recommend this BBC podcast on future of World Ocean, with @jimalkhalili interviewing oceanographer……
@volansjohn:Was thrilled to have an on-air conversation with Christophe Jospe (@cjospe), @paulgambill and Ross Kenyon of Nori (……
@volansjohn:Enjoyed the Nori process!…


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