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Guardian Sustainable Business

by Sam Lakha 6 September 2011

Every month, John Elkington continues to contribute columns for publications and websites in Brazil, China, Denmark, Japan, the United Kingdom and the United States.  In addition, he contributes a weekly blog to the Guardian Sustainable Business website, in the form of his ‘Inside Sustainability’ series.  To date, he has done 30 blogs and, after a break through September, will be back in harness in October.

Among the most discussed have been his piece using the Wizard of Oz storyline as a lens for looking at progress in the sustainability arena, another comparing the proliferation of jellyfish in the world ocean with the weaknesses of current political leadership, and a third on the late, great Ray Anderson.

@volansjohn:Used @Whereismyiphone today. Having driven 40 minutes either way to where I thought it was, later in day directed to within feet of phone.
@volansjohn:Thank you. Published 27 years ago, giving my take on that extraordinary year, 1989. It seems a lifetime ago! twitter.com/followbarnaby/…

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