Aiming for a ‘zero economy’

Zero-based targets aim for long term change including becoming fossil fuel free, minimising water intake and sending nothing to landfill.

“Even UN secretary general Ban Ki-Moon called for “revolutionary action” at this year’s World Economic Forum, stressing the need to overturn an economic model based on the heedless consumption of resources – constituting what he dubbed a global suicide pact ” – a theme John is exploring in a new book he is writing for Earthscan.

Click here to read the full article for the Guardian Sustainable Business site.

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